PROBLEM
THE QUORUM - BRAND
The work for The Quorum brand operated very differently from the event communication — and often proved more challenging. Rooted in minimalism, contemporary hospitality, and a clean global aesthetic, the identity was already sharply defined. The challenge was to expand on this language while presenting the club itself as the experience — demanding a far more restrained and precise visual approach where less had to say more.
THE QUORUM - BRAND
The work for The Quorum brand operated very differently from the event communication — and often proved more challenging. Rooted in minimalism, contemporary hospitality, and a clean global aesthetic, the identity was already sharply defined. The challenge was to expand on this language while presenting the club itself as the experience — demanding a far more restrained and precise visual approach where less had to say more.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 9 9" xmlns="http://www.w3.org/2000/svg"><path d="M 4.5 0 L 4.5 9 M 9 4.5 L 0 4.5" fill="transparent" height="9px" id="DPMN2XKMQ" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1" stroke="rgb(0, 0, 0)" width="9px"/></svg>)
YEAR:
2023
YEAR:
2023
INDUSTRY:
HOSPITALITY, CULTURE, EVENTS
INDUSTRY:
HOSPITALITY, CULTURE, EVENTS
SERVICES:
BRAND COMMUNICATION, SOCIAL MEDIA, EDITORIAL DESIGN, BRAND PARTNERSHIPS, MERCHANDISE, DIGITAL CAMPAIGNS, MOTION CONTENT, IMMERSIVE VISUALS & INSTALLATIONS
SERVICES:
BRAND COMMUNICATION, SOCIAL MEDIA, EDITORIAL DESIGN, BRAND PARTNERSHIPS, MERCHANDISE, DIGITAL CAMPAIGNS, MOTION CONTENT, IMMERSIVE VISUALS & INSTALLATIONS
DURATION:
3 YEARS
DURATION:
3 YEARS
CREATIVES
Spatial Branding
A boardroom by dusk, a Fellini frame by midnight. Across its many rooms, District 150 drifts between supper clubs, cinema foyers, listening bars, tasting tables and festival after-hours.
Built around the idea of Dunbar’s Number — the theory that people can meaningfully maintain around 150 social connections — it operates as an open-to-all event space backed by The Quorum.
Spatial Branding
A boardroom by dusk, a Fellini frame by midnight. Across its many rooms, District 150 drifts between supper clubs, cinema foyers, listening bars, tasting tables and festival after-hours.
Built around the idea of Dunbar’s Number — the theory that people can meaningfully maintain around 150 social connections — it operates as an open-to-all event space backed by The Quorum.
A boardroom by dusk, a Fellini frame by midnight. Across its many rooms, District 150 drifts between supper clubs, cinema foyers, listening bars, tasting tables and festival after-hours.
Built around the idea of Dunbar’s Number — the theory that people can meaningfully maintain around 150 social connections — it operates as an open-to-all event space backed by The Quorum.
Cultural Placemaking
For a relatively small studio, the work opened the door to some of the country’s most recognisable brands and cultural figures.
What emerged was a kind of visual travelogue through contemporary Indian culture. Every collaboration brought its own vocabulary.
For a relatively small studio, the work opened the door to some of the country’s most recognisable brands and cultural figures.
What emerged was a kind of visual travelogue through contemporary Indian culture. Every collaboration brought its own vocabulary.
For a relatively small studio, the work opened the door to some of the country’s most recognisable brands and cultural figures.
What emerged was a kind of visual travelogue through contemporary Indian culture. Every collaboration brought its own vocabulary.
Profit
Number of Download
Profit
Number of Download
Profit
Number of Download
Curation
Curation
The strongest event space identities rarely overexplain themselves.
They leave enough ambiguity for people to project their own experiences into them — something we continually embodied through the way we approached communication for The Quorum.
Curation
The strongest event space identities rarely overexplain themselves.
They leave enough ambiguity for people to project their own experiences into them — something we continually embodied through the way we approached communication for The Quorum.
The strongest event space identities rarely overexplain themselves.
They leave enough ambiguity for people to project their own experiences into them — something we continually embodied through the way we approached communication for The Quorum.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 2 2" xmlns="http://www.w3.org/2000/svg"><path d="M 0.565 0.709 C 0.565 0.378 0.95 0.358 0.95 0.358 L 0.95 0 C 0.146 0 0 0.545 0 0.805 L 0 1.623 L 0.95 1.623 L 0.95 0.709 Z M 1.615 0.709 C 1.615 0.378 2 0.358 2 0.358 L 2 0 C 1.197 0 1.05 0.545 1.05 0.805 L 1.05 1.623 L 2 1.623 L 2 0.709 Z" fill="rgba(0, 0, 0, 0.24)" height="1.6231883849777162px" id="inahCZ37E" transform="translate(0 0.19)" width="2px"/></svg>)
TESTIMONIAL
THECOMMUNICATIONRESPONDEDTOEACHEVENT,COLLABORATION,ANDPERSONALITYWITHASENSITIVITYTONUANCETHATNEVERFELTFORMULAIC.
THECOMMUNICATIONRESPONDEDTOEACHEVENT,COLLABORATION,ANDPERSONALITYWITHASENSITIVITYTONUANCETHATNEVERFELTFORMULAIC.
THECOMMUNICATIONRESPONDEDTOEACHEVENT,COLLABORATION,ANDPERSONALITYWITHASENSITIVITYTONUANCETHATNEVERFELTFORMULAIC.
Karan Verma
Co-Founder
