Visual Identity & Branding
Strong brand systems don't come from documenting every possibility. They come from a clear set of fundamentals that can flex as needed.
Visual Identity & Branding
Strong brand systems don't come from documenting every possibility. They come from a clear set of fundamentals that can flex as needed.
Cultural Hub
OFF BEAT
Designed for a community that refuses labels, Offbeat CCU's identity challenges the conventions of corporate branding. Distinctiveness comes from knowing which rules to break.
A timeless wordmark, monochrome palette, and contemporary brutalist sensibility come together to form a system that is bold, adaptable across mediums, and distinctly Offbeat.
OFF BEAT
Designed for a community that refuses labels, Offbeat CCU's identity challenges the conventions of corporate branding. Distinctiveness comes from knowing which rules to break.
A timeless wordmark, monochrome palette, and contemporary brutalist sensibility come together to form a system that is bold, adaptable across mediums, and distinctly Offbeat.
OFF BEAT
Designed for a community that refuses labels, Offbeat CCU's identity challenges the conventions of corporate branding. Distinctiveness comes from knowing which rules to break.
A timeless wordmark, monochrome palette, and contemporary brutalist sensibility come together to form a system that is bold, adaptable across mediums, and distinctly Offbeat.
Business Studio
VELOCITY
For a company shaping the next generation of ventures, the identity needed to embody the same ambition—strategic, confident, and built to scale. The result is a premium visual system that balances credibility with momentum, designed to endure beyond trends.
VELOCITY
For a company shaping the next generation of ventures, the identity needed to embody the same ambition—strategic, confident, and built to scale. The result is a premium visual system that balances credibility with momentum, designed to endure beyond trends.
VELOCITY
For a company shaping the next generation of ventures, the identity needed to embody the same ambition—strategic, confident, and built to scale. The result is a premium visual system that balances credibility with momentum, designed to endure beyond trends.
PROBLEM
Start-up
CHEESY M
Cheesey Media, a Dubai-based creative and strategic venture, was built on the belief that good creative work doesn't need a serious face. We created an identity that feels approachable, energetic, and full of character—a natural fit for a studio helping consumer brands stand out in crowded markets
CHEESY M
Cheesey Media, a Dubai-based creative and strategic venture, was built on the belief that good creative work doesn't need a serious face. We created an identity that feels approachable, energetic, and full of character—a natural fit for a studio helping consumer brands stand out in crowded markets
CHEESY M
Cheesey Media, a Dubai-based creative and strategic venture, was built on the belief that good creative work doesn't need a serious face. We created an identity that feels approachable, energetic, and full of character—a natural fit for a studio helping consumer brands stand out in crowded markets
Music Festival
SOUL LOCAL
Five editions in, Soul Local has grown from a college passion project into one of Calcutta's biggest music festivals. Taking cues from festivals like Coachella, Primavera and Lollapalooza, we created an identity that celebrates Calcutta while giving the festival the confidence of a brand ready to think beyond the city limits.
SOUL LOCAL
Five editions in, Soul Local has grown from a college passion project into one of Calcutta's biggest music festivals. Taking cues from festivals like Coachella, Primavera and Lollapalooza, we created an identity that celebrates Calcutta while giving the festival the confidence of a brand ready to think beyond the city limits.
SOUL LOCAL
Five editions in, Soul Local has grown from a college passion project into one of Calcutta's biggest music festivals. Taking cues from festivals like Coachella, Primavera and Lollapalooza, we created an identity that celebrates Calcutta while giving the festival the confidence of a brand ready to think beyond the city limits.
Marketing / Strategy
APRIORI
A Priori operates at the intersection of business strategy, marketing, and innovation. Our challenge was making that expertise accessible without diluting it. We designed a content-rich website that balances depth with clarity, using abstract visuals and careful pacing to make information easier to absorb.
APRIORI
A Priori operates at the intersection of business strategy, marketing, and innovation. Our challenge was making that expertise accessible without diluting it. We designed a content-rich website that balances depth with clarity, using abstract visuals and careful pacing to make information easier to absorb.
APRIORI
A Priori operates at the intersection of business strategy, marketing, and innovation. Our challenge was making that expertise accessible without diluting it. We designed a content-rich website that balances depth with clarity, using abstract visuals and careful pacing to make information easier to absorb.
Music Channel
THE NIGHT OWL
The Night Owl is a London-based Youtube channel that creates bedtime lullabies for children. Our task was to build an entire visual world around a mother owl who guides children to sleep through music, expanding an early character concept into a complete system of illustrations, animations, and brand assets. Designed for toddlers, every element was created to soothe, not stimulate.
THE NIGHT OWL
The Night Owl is a London-based Youtube channel that creates bedtime lullabies for children. Our task was to build an entire visual world around a mother owl who guides children to sleep through music, expanding an early character concept into a complete system of illustrations, animations, and brand assets. Designed for toddlers, every element was created to soothe, not stimulate.
THE NIGHT OWL
The Night Owl is a London-based Youtube channel that creates bedtime lullabies for children. Our task was to build an entire visual world around a mother owl who guides children to sleep through music, expanding an early character concept into a complete system of illustrations, animations, and brand assets. Designed for toddlers, every element was created to soothe, not stimulate.
Fashion
MONO
Mono is a store built around the beauty of found things. Named after the Japanese word for “things,” it brings together objects from different places, periods, and disciplines. Housed within a 1920s art deco setting, the identity reflects this interplay of past and present through a cryptic typographic mark that is at once symbol, monogram, and word. Deliberately understated, it doesn't reveal itself all at once - mirroring the experience of discovery that defines the store itself.
MONO
Mono is a store built around the beauty of found things. Named after the Japanese word for “things,” it brings together objects from different places, periods, and disciplines. Housed within a 1920s art deco setting, the identity reflects this interplay of past and present through a cryptic typographic mark that is at once symbol, monogram, and word. Deliberately understated, it doesn't reveal itself all at once - mirroring the experience of discovery that defines the store itself.
MONO
Mono is a store built around the beauty of found things. Named after the Japanese word for “things,” it brings together objects from different places, periods, and disciplines. Housed within a 1920s art deco setting, the identity reflects this interplay of past and present through a cryptic typographic mark that is at once symbol, monogram, and word. Deliberately understated, it doesn't reveal itself all at once - mirroring the experience of discovery that defines the store itself.
Jazz Club
SKINNY
Skinny Mo's channels the spirit of New Orleans through the lens of Kolkata. Rooted in jazz culture, noir aesthetics, and art deco design, the identity combines expressive typography with a sense of cinematic nostalgia. Designed for the city's only dedicated jazz space, it evokes the warmth, mystery, and timeless character of a classic jazz club
SKINNY
Skinny Mo's channels the spirit of New Orleans through the lens of Kolkata. Rooted in jazz culture, noir aesthetics, and art deco design, the identity combines expressive typography with a sense of cinematic nostalgia. Designed for the city's only dedicated jazz space, it evokes the warmth, mystery, and timeless character of a classic jazz club
SKINNY
Skinny Mo's channels the spirit of New Orleans through the lens of Kolkata. Rooted in jazz culture, noir aesthetics, and art deco design, the identity combines expressive typography with a sense of cinematic nostalgia. Designed for the city's only dedicated jazz space, it evokes the warmth, mystery, and timeless character of a classic jazz club
Nightlife and Events
ADDC
After Dark Dive Club is an underground playground for nocturnal creatures, where swimming culture meets electronic music. Drawing from cyberpunk futurism, 1980s nightlife, and the glow of neon-lit pools, the identity embraces luminous colour, dimmed lights, and a sense of mystery. Equal parts secret hideaway and after-hours venue, it captures the energy of a world that comes alive after dark.
ADDC
After Dark Dive Club is an underground playground for nocturnal creatures, where swimming culture meets electronic music. Drawing from cyberpunk futurism, 1980s nightlife, and the glow of neon-lit pools, the identity embraces luminous colour, dimmed lights, and a sense of mystery. Equal parts secret hideaway and after-hours venue, it captures the energy of a world that comes alive after dark.
ADDC
After Dark Dive Club is an underground playground for nocturnal creatures, where swimming culture meets electronic music. Drawing from cyberpunk futurism, 1980s nightlife, and the glow of neon-lit pools, the identity embraces luminous colour, dimmed lights, and a sense of mystery. Equal parts secret hideaway and after-hours venue, it captures the energy of a world that comes alive after dark.
